15 Unforgettable Candy Bars From The 60s and 70’s That Disappeared Too Soon
The sweet aroma of candy stores in the 1960s and 70s held a special magic that today’s kids might never know. Walking down those aisles meant discovering treasures wrapped in bright, crinkly paper for just a few cents each.
While some classic candy bars have stood the test of time, many beloved treats vanished from shelves, leaving behind only memories and cravings that can’t be satisfied. Let’s revisit some of these forgotten delights that once brightened our days.
Seven Up Bar
The Seven Up Bar was a true marvel of candy engineering, featuring seven distinct chocolate-covered chambers, each filled with different flavored cream centers. Unlike anything available today, it let you sample multiple flavors in one bar, from coconut to butterscotch.
Parents would break off sections to share with kids, making it a favorite for family movie nights until its discontinuation in 1979.
Marathon Bar
This braided masterpiece of chocolate-covered caramel stretched an impressive eight inches long. Mars advertised it as the candy that “lasts a good long time,” and kids would compete to see who could make their Marathon last the longest.
The wrapper even included a ruler on the back to prove its length before it disappeared from shelves in 1981.
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Powerhouse
Walter Johnson Candy Company created this powerfully flavored bar packed with crushed peanuts, caramel, and a unique blend of spices that gave it an unforgettable kick. The distinctive yellow wrapper featured a muscular arm, and the bar lived up to its strong name until production ceased in 1976.
Summit Bar
Climbing to the top of candy excellence, the Summit combined toasted coconut with a rich chocolate coating and a layer of fluffy nougat. Popular with adults who preferred sophisticated flavors, this treat managed to balance sweetness with complexity before vanishing in 1978.
Bar None
Hershey’s answer to the sophisticated palate came in the form of Bar None, featuring crushed wafers, chocolate cream, and a double chocolate coating. Teens especially gravitated toward its rich, intense flavor profile until its mysterious disappearance from American shelves in 1997.
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Chocola
This innovative bar combined milk chocolate with a fizzy carbonated center that created a unique popping sensation in your mouth. Kids would trade their entire lunch for just one Chocola, fascinated by how it seemed to dance on their tongues before production bubbled away in 1971.
Malt Score
Long before malt balls became common, the Malt Score delivered a crunchy malted milk center wrapped in rich milk chocolate. Its distinctive scoring pattern made it easy to break into shareable pieces, making it a movie theater favorite until it took its final bow in 1977.
Forever Yours
Mars created this dark chocolate alternative to Milky Way, featuring a darker chocolate coating and vanilla nougat. Despite its name suggesting permanence, Forever Yours bid farewell to devoted fans in 1979, though its spirit lives on in today’s Milky Way Midnight.
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Chicken Dinner
Don’t let the name fool you – this nutty, chocolate-covered bar contained no poultry. The unusual name came from the prosperity message “chicken in every pot,” and its combination of peanuts and chocolate made it a Depression-era favorite that lasted until 1977.
Baffle Bar
This peculiar treat lived up to its name by baffling taste buds with its unique combination of coconut, peanut butter, and a honey-flavored center. The textural contrast between smooth filling and crunchy nuts kept customers guessing until it mysteriously vanished in 1974.
Pie Face
Looking exactly like a slice of chocolate cream pie in bar form, this innovative treat combined graham cracker crust with chocolate filling and whipped cream-flavored topping. Its realistic pie taste made it stand out from typical candy bars until production ceased in 1973.
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Triple Header
Three distinct sections gave this bar its name, each featuring a different filling: vanilla, strawberry, and chocolate. Kids would save their allowance to get this three-in-one treat that offered variety in every bite before it struck out in 1975.
Caravelle
Similar to today’s famous bars but with its own twist, the Caravelle combined crispy rice, soft caramel, and milk chocolate in a unique layered pattern. Its sophisticated European name and delicate balance of textures made it a hit with teenagers until it sailed away in 1976.
Old Nick
This dark horse of the candy world mixed dark chocolate with a spiced molasses center that set it apart from sweeter alternatives. Popular during winter months, its warm, complex flavor profile earned a devoted following before production ended in 1975.
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Bit-O-Choc
Though small in size, this mighty morsel packed intense chocolate flavor in a unique hexagonal shape. The distinctive geometric design made it stand out in candy dishes, and its rich taste belied its diminutive size until it took its final bite in 1974.
Sweet Memories Live On
These beloved candy bars may have vanished from store shelves, but their impact on confectionery history remains significant. Each one brought something special to the candy counter, from innovative flavors to unique textures that pushed the boundaries of what a candy bar could be.
Modern treats might satisfy our sweet cravings, but nothing quite captures the magic of these lost treasures.
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