13 Old Brands People Don’t Realize Are Collectible Gold
Many of us have discarded vintage items without a second thought, unaware of their hidden value in today’s nostalgia-driven collectibles market. Those old advertisements, packaging, and products gathering dust in attics across America might actually be worth substantial money to the right buyer. What seems like everyday trash to one person often represents treasure to collectors passionate about brand heritage and marketing history.
Here is a list of 13 old brands whose vintage items have become surprisingly valuable collectibles, often flying under the radar of casual declutterers.
Fisher-Price
The iconic toy manufacturer’s early wooden toys from the 1930s and 1940s command impressive prices today. Original ‘Pop-Up Pal’ toys in good condition can fetch upwards of $200, while complete ‘Pull-A-Toy’ sets from the same era might bring in $500 or more.
Pyrex
Colorful vintage Pyrex kitchenware from the 1950s and 1960s has exploded in value. Rare patterns like ‘Lucky in Love’ with heart and clover motifs can sell for hundreds or even thousands of dollars.
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Levi’s
Vintage denim, particularly pre-1970s Levi’s jeans, can command astronomical prices. A pair of 1950s Levi’s in good condition might fetch $500-$1,000, while truly rare specimens have sold for tens of thousands.
Atari
Original Atari gaming systems and cartridges from the 1970s have skyrocketed in value. Factory-sealed games can sell for hundreds, while rare titles like ‘Air Raid’ have fetched over $30,000 at auction.
Coca-Cola
Vintage Coca-Cola advertising items from before 1960 command serious collector interest. Original serving trays from the 1920s regularly sell for $500-$1,000, while rare vending machines can fetch five-figure sums.
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Corning Ware
The distinctive white cookware with blue cornflower patterns has developed a devoted following. Certain discontinued patterns and rare pieces from the 1950s and 1960s can sell for hundreds of dollars.
Nintendo
Early Nintendo products, particularly pre-NES items from the 1970s and early 1980s, can be worth substantial money. Game & Watch handhelds in their original packaging sell for hundreds, while ultra-rare tournament cartridges have commanded prices exceeding $100,000.
Tupperware
Vintage Tupperware in rare colors like ‘Pink Daisy’ or ‘Servalier Brown’ from the 1950s and 1960s can bring surprising returns. Complete sets in mint condition might sell for several hundred dollars to the right buyer.
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Lionel
Vintage Lionel train sets from the pre-1970 era command serious attention from collectors. Complete sets in original boxes from the 1950s can sell for thousands, while rare locomotives might bring five-figure sums.
Polaroid
Original Polaroid cameras, particularly limited editions and early models from the 1950s and 1960s, have substantial value. Rare functioning models like the SX-70 in original packaging can fetch $500 or more from photography enthusiasts.
Thermos
Vintage Thermos products, especially character-themed lunch boxes from the 1950s-1970s, can be worth hundreds. Rare designs featuring short-lived TV shows might sell for $500-$1,000 in excellent condition.
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Revere Ware
This copper-bottomed cookware from pre-1968 has developed a dedicated collecting community. Original pieces with the process patent stamp can sell for three to five times their modern equivalents.
Hot Wheels
Early Hot Wheels cars from the first decade of production (1968-1978) can be surprisingly valuable. ‘Redline’ models (named for the red line on their tires) in mint condition can sell for hundreds, while extremely rare variations have fetched tens of thousands.
Heritage Worth Preserving
These everyday brands transformed from household staples into valuable collectibles through the perfect combination of quality craftsmanship, cultural significance, and the inexorable passage of time. The nostalgic connection to America’s consumer heritage gives these items value far beyond their original purchase price.
Looking at today’s products through this historical lens might just make you think twice before discarding that seemingly ordinary packaging or product that could become tomorrow’s sought-after treasure.
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